dizzee rascal does not want to be the voice of a monkey mascot, thank you

DizzeeRascal is mad y’all! He was asked to be the voice of the MONKEY mascot for UK cereal Coco Pops.
Do you find it offensive too?
He headed to Instagram and posted: “REAL TALK! I’ve just been asked to do the voice over for the coco pops monkey! I always wanted to be the Milky Bar Kid… Oh well! #Thisracismiskillingmeinside” and posted the picture below.
What do you think of the offer and of what it says about Black people’s perception/representation in the media?
Racism? Bad taste? All of the above? Much a do about nothing? L