Fashion that Rocks: EMUA Fashions

APiF: Please introduce your business and your designs.

Cynthia Kio: Emua Fashions is a label that produces contemporary African designs.

APiF: How does your heritage inspire/influence your designs?

Cynthia: My designs are driven by the culture that I grew up around. Most of my products are inspired by traditional fabrics and colors.

APiF: Fashion Finds: What is your favorite piece in your closet or of your
collection and why?
Cynthia: It is a maxi stripe dress that was part of Emua Afro Urban Collection. I usually wear it with an Emua Ankara jacket. It fits my frame nicely, accentuates my curves and makes me feel more like a woman.

APiF: How do you market your designs and how do you make them accessible to a global audience?

Cynthia: I currently run an online store that accepts any currency from any part of the world and we do ship worldwide.

APiF: Any tips for new designers/start-ups in the fashion industry?

Cynthia: It might be difficult at the beginning but it is all worth it. Just stay focused.

APiF: What are your fashion plans for 2012?

Cynthia: I have a couple of collections coming out for this summer and people should look out for them, because they promise to be exciting!