french black entrepreneur launches new website to celebrate black millennials

Tell. Inspire. Celebrate.

That’s the motto of an emerging French media website celebrating the untold stories of a Black millenials. Launched in 2010 by Chayet Chiénin, Nothing But The Wax was the first French specialized blog for African fashion. Concerned with the negative or lack of depictions of Black millennials, Chiénin decided to turn the blog into a full journalistic publication covering fashion, beauty, and lifestyle. As it grew, its authenticity and vision drew an international audience, and it has been published in places such as Forbes Afrique, Courrier International, and Madame Figaro.

From the website: “Like a precious digital backdrop, Nothing But the Wax deciphers the creative and intellectual effervescence running through the veins of that very diverse generation. Our space intends to be a relay mast for afropop culture.”

Check out some of the most striking images from the website below!:

Follow Nothing But Wax: Website