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London's Madame So makes sincerely bizarre but bizarrely catchy indie pop on “The Sell-by Date EP” #SoundCheck

Jangly indiepop can be a dangerous proposition. There's a fine balance between personal weirdness (we used to call it quirk, but Zoe Deschanel ruined that word forever. Thanks a lot.) and traditional pop songwriting. The wrong balance can leave you sounding twee, phony, or just hopelessly unapproachable to anyone other than jangle purists. But there's little better than when someone nails that balance. Madame So's new EP “Sell-by Date” hits all the right notes. (Even the ones that are a little out of tune and dissonant.)



Probably the most apt comparison is Polaris, the tragically unsung band that provided music for the 90s surrealist classic (and a contender for best TV show of the decade in my book) The Adventures of Pete and Pete. But like, Polaris if fronted by an early Hole era Courtney Love (in a good way...). The title track has an almost Buzzcocks edge to it. A poppy but pissed kiss-off song, it stretches two chords as far as they can go. But the best of the bunch is “Dig Deeper,” which alternates between a driving verse and a surprisingly beautiful chorus. The guitars are just a little detuned. The drums slow and speed up with little rhyme or reason. And it's glorious. Jangly indiepop is at it's best when it showcases the idiosyncrasies of all the band members. This is music that could have been made by no-one other than these 4 people. It's never precious. It's never weird for the sake of being weird. And it's never Zoe Deschanel faux-quirky. It's just personal, catchy, and sincerely off music. Emphasis on the sincerity. And that's what makes it work so well.
You can download the EP via the bandcamp player above.

- Words by Nathan Leigh

Views: 816

Tags: Check, Date, Download, EP, Folk, Indie, London, Madame, Paris, Pop, More…Sell-by, So, Sound, UK

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Comment by BlessedYouth on January 13, 2013 at 2:58pm

Love your work

Comment by Paulo Rodrigues on January 10, 2013 at 1:00pm

liking a lot :-)

Comment by Lightning Pill on January 6, 2013 at 11:25pm

I already left my comment! WHen I heard the record, though, I was a little thrown off because you mentioned the words "indie pop". I hear something a little grungy, but it wasn't till the 3rd song where I started t ogtet what you mean. Madame So may have a bit of grunge going on from what I can hear, but the pop sounds like it came courtesy of K Records, which helped put things into better perspective. All yapping aside, thanks for the introduction. :-)

Comment by Joie on January 4, 2013 at 1:40pm

Me liking this a LOT! :D

Comment by Madame So on January 2, 2013 at 3:36pm

Thanks fellow Afropunks! Blog away and happy New Year! xS

Comment by E.V on January 2, 2013 at 3:22pm

definitely blogging about this. Her sound does remind me of Hole but with her own twist to it.

Comment by Mamadoc on January 2, 2013 at 2:55pm

Agreed!


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