video premiere: uk indie pop singer iris gold gets vulnerable in acoustic visual for ‘do you know what i mean’

Pulled back and bare, British pop singer Iris Gold shows the softest side of her in new acoustic version of yet to be released song ‘Do You Know What I Mean.’ Born in the UK and raised in Denmark, Iris Gold has been making waves with her upbeat, dance leaning tracks, so to see her so vulnerable is a welcome contrast to what we’ve heard from her thus far, showcasing the range and depth of this indie upstart. The London based talent approaches this video with a keen sense of familiarity, choosing her aunt’s restaurant as the backdrop for the vibrations to evoke nostalgia and closeness. Iris says, “I wanted to create a family atmosphere and I felt that the restaurant has the right ambience and vibe for the track. And all the art work in the restaurant was painted by my uncle Sunny Asemota.” The song itself sounds like reminder, a much needed affirmation of who she is and where she’s going. “The song is me talking to myself, asking what I want out of life,” explains Iris. “It’s The feeling most people feel sometimes when you feel like quitting but then there’s a voice or spiritual power telling you to proceed and work it out.” It’s a good thing she’s working it out with the music and sharing the journey with us. Stream ‘Do You Know What I Mean’ below and check out Iris Gold onTwitter, Instagram andSoundcloud.

By T. McLendon, AFROPUNK Contributor