introducing the bornfree campaign

As part of the campaign, 23 designers (and mothers), including Donna Karan, Carolina Herrera, Tory Burch, Sarah Burton, Miuccia Prada, Victoria Beckham, Stella McCartney, and Donatella Versace, have created a limited-edition collection of women’s and children’s clothing and accessories, available this spring exclusively on Shopbop.com. The pieces will incorporate two prints by renowned Kenyan artist Wangechi Mutu that were commissioned for BORNFREE, and 100 percent of the proceeds will go directly to sub-Saharan countries that need the funds the most. In a film produced explicitly for the project, von Furstenberg summed up the issue: “We already have the solution, we just need to scream it. It’s the very beginning of the end of HIV.” – by Emily Holt, Vogue